Imagine this: You’re a job seeker who hears about a virtual hiring event at a well-known company. This is perfect; you’ll be able to meet recruiters virtually, get your resume noticed, and hopefully secure an interview with a hiring manager. You head to the registration page and try to find additional details about the event, like where to sign up. But instead of finding what you’re looking for, you have to hunt for registration information by endlessly clicking.
Sounds like a recipe for disaster.
Virtual hiring event registration pages need to be captivating, intuitive, and informative. As a recruiter running a hiring event, you need to build a registration page that’s going to compel candidates to register and submit their resume. You need them to act now.
Wondering how to get started? Here’s a step-by-step guide for how to build an effective registration page for a virtual hiring event or virtual career fair — the first step to making your recruitment event a success.
What Is a Virtual Hiring Event Registration Page?
An event registration page (a.k.a. virtual hiring event landing page) is a web page where candidates can learn about a virtual hiring event and sign up to attend the event. The registration page should include essential elements, such as the event details, custom branding, and a sign-up form.
Many recruiters underestimate the value and importance of a virtual hiring event registration page. Writing up some quick copy and then forgetting about the page is a one-way ticket to disaster. Here’s why the registration page is so crucial to event success:
- Makes it easy for candidates to know when, where, and how to register for and attend the event
- Allows employers to collect vital attendee data so they can learn about candidates and follow up easily
- Lets candidates build a connection with the employer before meeting recruiters or hiring managers
- Tells candidates how the event will work and what to expect
- Empowers your event promotion efforts and highlights your company story
How Do I Create an Effective Virtual Hiring Event Registration Page?
The Different Elements of a Virtual Hiring Event Registration Page
Include the logistical details about the event, such as the name, when it’s taking place, the duration, the time zone, and the recruiters attending the event. All of these details let candidates know what to expect.
Here are the different registration page elements and details you should include:
- Event Name: Go with a name that’s creative but makes it clear what your event is about. For example, if it’s a nursing hiring event, consider including the term “RN” or “Nurse.”
- Timing: Choose a date and time that’s convenient for candidates. For example, if you’re hiring security guards, consider scheduling an event during the day since many security professionals work night shifts.
- Duration: We recommend keeping most events between 3 and 4 hours to prevent recruiter burnout and ensure that the event is efficient.
- Logo: This will display at the top of the registration page and it’ll help build employer brand awareness.
- Registration Banner: This appears at the top of the registration page and it’s where you can highlight the name of the event and the date and time.
- Registration Text: Add headlines and paragraphs explaining why someone should attend the event and how the event works for attendees.
- Open Job Positions: This is where you can input the jobs you’re recruiting for. You can include the occupation and speciality. For example, a marketing recruiter may include “Marketing Associate” as the occupation and “Demand Generation” or “Event Marketing” as the specialty.
- Sign-Up Form: This is where candidates can register for the event. On the Live Recruit platform, this will be automatically generated based on the details the recruiter inputs during the event-building process.
- Upload Documents Feature: This allows candidates to upload their resume and any other relevant documents, such as a cover letter or samples of their work.
- CTA: This button guides candidates to your conversion goal — to get them to sign up for your event. They’ll need to click the button (“Register”) in order to take the action you’d like them to take.
General Best Practices for Virtual Recruitment Event Landing Pages
#1: Create a Compelling Offer
#2: Focus on Getting Candidates to Register
#3: Showcase Your Recruitment Team
#4: Experiment With the Registration Page
#5: Give Attendees Something to Look Forward To
#6: Set Expectations
#7: Use Engaging Images
#8: Make Sure Your Registration Page Is Optimized for Mobile
#9: Write Clear Copy
#10: Utilize SEO Keywords
#11: Be Consistent With Your Employer Brand Messaging
#12: Keep the Main Elements Above the Fold
Wrapping Up: Building Registration Pages for Virtual Hiring Events
References:
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- Mobile phone internet user penetration worldwide from 2014 to 2019. Published August 31, 2015. Accessed June 29, 2019. Published by Statista Research Department, & 31, A. (2015, August 31).
- Fessenden T. Scrolling and attention. Nielsen Norman Group logoNielsen Norman Group. Published April 15, 2018. Accessed June 29, 2019.
- Lindgaard G, Fernandes G, Dudek C, Brown J. Attention web designers: You have 50 milliseconds to make a good first impression! Taylor and Francis. 2011.