Bayard Advertising Uses Live Recruit’s Virtual Career Fair Platform to Help Their Client Engage Candidates

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    candidates engaged via omni-channel marketing

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    candidate RVSPs

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    of candidates who attended were connected to hiring managers

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    of candidates interviewed were extended offers

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    candidates hired to date (some offers still pending)

About Bayard Advertising

Founded in 1923, Bayard Advertising is a top recruitment marketing agency that combines almost a century of experience with the creative capabilities of a leading B2C firm. They’re technology-agnostic and are able to adapt to their clients’ needs, creating the best solution for each challenge. Some of their clients include ADP, Expedia, Walmart, and PayPal.

The Challenge

Finding the Right Platform to Engage Candidates

Bayard Advertising needed an online hiring event solution to help their client, a leading academic medical center, engage candidates and fill critical positions. The event platforms available didn’t fulfill their needs: they couldn’t integrate with all of their backend technologies and didn’t offer robust marketing options to drive candidates to events. Searching for an alternative solution, Bayard approached Katon Direct about their Live Recruit platform.

The Solution

Virtual Career Fairs for Recruitment Marketing Agencies

By utilizing Live Recruit, Bayard reached their client’s target audience with a digital sourcing strategy that generated greater awareness for the available positions, attracted candidates to their events, and converted passive candidates into new hires. Live Recruit’s strategic approach included:

The Results

Virtual Recruiting Events for Agencies: Engaging Candidates & Hiring Top Talent


Katon Direct has been a valued partner for Bayard and their Live Recruit product has been instrumental in the success of our clients’ virtual recruiting events for RNs. They are incredibly responsive and our client has had great results.
Ann Troxell
Vice President, Client Solutions
Bayard Advertising